Grow your Business with Digital Innovation

“It took the telephone 78 years to get to 100m users. It took

Candy Crush one year.”

– Matthew Lerner

What is Digital Innovation

It is the process of using up-and-coming digital technologies to either modify or create new business opportunities and processes.

How Schools Adapted Using Digital Innovation:

Physical Classes, Microsoft Teams/ Zoom, Virtual Classes

The Problem 

▪ Generally, many companies are not sufficiently scaling up their innovation projects, or rolling out their minimal viable products properly, to generate growth. 

▪ Many are stuck in what we call “scale-up gridlock”. This typical problem includes the lack of integration with legacy businesses, lack of autonomy due to potential business cannibalization, and attracting the right talent to build scale. 

How to Go About Digital Innovation 

▪ One thing is clear 

▪ It is the CUSTOMER WHO IS IN THE DRIVER’S SEAT. 

▪ And in order to deliver a better customer experience, you first need to understand who this new kind of digital customer is. 

Customer Behavior 

▪ Many customers have different reasons why they are attracted to a particular business than other businesses that produce the same kind of product. 

▪ This phenomenon is dependent on marketing strategies or the stories told by business owners. Their strategies influence consumer choices 

▪ The Kuda Story and Paystack Bank of the FREE, with no charges 

Things to do to increase customer business interactions

Increase Communication with consumers

Better product variety

Consumer wants must be met

Creating lasting impressions with your communications

How to implement Digital Innovation in your business?

An agile, flexible IT environment: Having the right technology to power up digital strategies is fundamental in today’s business world. 

Personalized customer experiences: Today’s buyers want organizations to treat them as a unique individual, and know their personal preferences and purchase history

A seamless multichannel experience: Technology has empowered customers to get what they want, whenever they want, and how they want it.

What opportunities does digital innovation offer?

  1. Selling your goods and services digitally
  2. Create a network of superfans
  3. Automating your business process

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POSTED BY EKO INNOVATION CENTRE

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