Liquidity leads to longevity, when you have stayed for a period of time in the business, profitability sets in.
You have to find a gap in the market and make sure that the aim of your product or business is to fill that gap. When that is known, then you can now talk about the funding
Funds can be raised through;
- Personal saving. Set aside a reasonable amount of savings to invest in your business.
- Friends and family. Know who to turn up to for help and how to get a yes for an answer.
- Bank loan. Seeking money from banks need a good business plan.
- Angel/ syndicate investors. They are actually looking to give you your first break. They are open to wanting to build entrepreneurs.
Do not use the blinker’s mindset, that only allows you to look forward alone. As an entrepreneur, you have to look to the right, left, front, and behind you for opportunities because your productivity is based.