UNDERSTANDING BRAND IDENTITIES IN A CHANGING GLOBAL ECONOMY.

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other business. Brand identity is a powerful tool that a firm can use to differentiate its brand and imbue it with positive images, feeling and ideas. It is the personality […]

STRATEGIC MANAGEMENT TOOL FOR BUSINESSES.

Strategic management is the ongoing planning, monitoring, analysis and assessment of all necessities an organization needs to meet its goals and objectives. Most strategic management tools include SWOT analysis, benchmarking, PEST analysis, What-if analysis, etc. But we will concentrate on the business model canvas. Business Model Canvas is a strategic management tool that lets you […]

FINANCIAL FIREPROOFING YOUR NEW BUSINESS.

Liquidity leads to longevity, when you have stayed for a period of time in the business, profitability sets in. You have to find a gap in the market and make sure that the aim of your product or business is to fill that gap. When that is known, then you can now talk about the […]

TRANSFORM YOUR MIND, TRANSFORM YOUR BUSINESS.

 ‘’ The greatest battles in personal and professional life are fought in the mind. Take charge of your mind, transform your life ’’ – Omawumi Ogbe. BELIEVE               PLAN               ACT Whether you believe you can or you can’t, you’re absolutely right. The first step to improving your business or transforming it, is believing. As a business […]

BUILDING HIGH-PERFORMANCE TEAMS FOR YOUR BUSINESS.

Have you ever been part of a great team at work? A team where you love to come to every morning, a team that charged you up with energy, and a team that encouraged you to accomplish goals you thought were impossible. On this team, you felt a great sense of belonging and believed that […]

SECURE CONSISTENT CASH FLOW.

Let’s face it. Cash flow is the lifeblood that sustains any business.  Business owners oftentimes assume customers or clients will pay in a timely manner but when they don’t, we don’t want to rock the boat by asking for payment. Cash flow management is vital, but if done poorly, many businesses may be faced with […]

GROW YOUR BUSINESS WITH DIGITAL TOOLS.

If your company does not exist online, it doesn’t exist at all. In fact, you almost don’t need physical premises anymore. To make your products or services top-notch, you need to be familiar with numerous digital marketing tools and operate them successfully. Digital Marketing is advertising delivered through digital channels. Channels such as social media, […]

SELL YOUR KNOWLEDGE: Monetize Your Expertise.

“Let me pick your brain” – This is an idiom that implies asking for someone’s advice about a subject the person knows a lot about. You can actually stop picking someone’s brain and monetize yours. When you talk about monetizing your knowledge, it means creating wealth from the product and services you have created as […]

HOW TO SUCCEED IN A NICHE MARKET.

 Mr Ayodeji, the CEO of A4&T’s non-fictional experience is a perfect illustration of succeeding in a niche market. He designed a portable generator in form of a box in the renewable energy niche and targeted the barbers as a key part of his strategy. He chose a barber in his neighbourhood and installed the box […]

THE POWER OF PLANNING: Building A Winning Business Plan.

 ‘’ It is better you measure 7 times and cut once ’’ – Russian proverb. The quote above underlines the need for thorough planning before executing any action. There is an old tale in which the grasshopper was playing around while the ant passed by, toiling with a large ear of corn he was taking […]