Road-map to 2024- Q&A: How To Scale Your Venture In Times Of Uncertainty

Based on 2023 African statistics, only 2% of African start-ups receive venture capital funding, which hinders the growth of the Nigerian and African ecosystem. This lack of funding has prevented many start-ups, entrepreneurs, and SMEs from scaling their businesses for 10, 12, or even 15 years. These businesses are often biodegradable and are one paycheck or bad transaction away from failing. Many of them get wiped out during tough and difficult times.

However, when start-ups or scale-ups grow, they create the right kind of jobs that offer the right kind of pay to support people.

Nigeria’s economy is expected to grow by 3.2% in 2024, driven by a rebound in oil production and consumption. The non-oil sector is also expected to grow, with contributions from agriculture, manufacturing, and services.

According to the United Nations, Nigeria’s population is expected to reach 216 million by 2024, with 43.4% of the population between the ages of 16 and 35. Unstable foreign exchange rates are expected to continue affecting investor sentiment.

Strategies For Start-up Success

Understanding the market: Understanding how we are a consumption dependent country, you need to  identify and analyze the gap in the market and the market gap. What is the reality of your market? What do you forecast data likely to be selling next year? For your infrastructure if you are a start-up that needs to build your software apps or environment, which will likely be paid in dollars. It is going to have significant impact on apex of most start-ups and businesses and this can be quite challenging. How does it affect your overhead cost? Do you really understand your market?

Agile development and iteration: Adopting an agile development approach allows start-ups to respond quickly to market shifts, iterate on products based on user feedback, and stay ahead of the consumption. You need to develop a way to really ensure you are able to iterate in a very agile way, you need to be conscious of the fact that your bone rate and fume state are two indices that you need to keep strongly on your dashboard.

Validate business model: The process involves testing key assumptions and hypothesis about the business to ensure that it is viable and sustainable. This allows businesses to test their assumptions in a controlled environment before fully committing resources. This reduces the risk of investing time and capital into a business model that may not resonate with the target market.

Flexibility and dynamic capability: Dynamic capability and flexibility empowers start-ups to be proactive in the face of change, foster innovation, and maintain a competitive edge. With this, start-ups can increase their resilience and enhance their ability to achieve sustainable growth in dynamic business.

Structural Analysis Of Industry

The structural analysis of an industry involves evaluating and understanding the key components and dynamics that shape the competitive landscape of your business. The key elements of structural analysis include:

l Market Structure

l Barriers to Entry

l Threat of Substitute

l Regulatory Environment

l Technological Factors 


Navigating the tech landscape is a journey filled with twists and turns, but with the right strategies, start-ups can thrive. By understanding the ecosystem, embracing agility, strategically positioning themselves, fostering collaborations, tech start-ups can set the course for success. In a world driven by innovation, those who navigate the tech landscape with resilience and adaptability are well-positioned to make a lasting impact.

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