Revving Up the Lagos Startup Scene

STARTUP

lAGOS

MIXER

Days
Hours
Minutes
Seconds

MUSHROOM

X

MARKETING

GROWTH

HACKING

CONVERSATIONS

ABOUT

THE MASTERCLASS

The Mushroom is a one-day networking program designed to provide early-mid stage tech entrepreneurs with the necessary exposures and knowledge to grow their startups. The event will bring together top startup founders, investors, and tech entrepreneurs to discuss and share insights on various aspects of venture building. Get ready to ignite connections, ideas, and fun at the upcoming Startup Lagos Mixer next February! Mark your calendars as we bring together the city's most passionate entrepreneurs, investors, and startup enthusiasts for an evening you won't miss.

01

Roundtable Discussion

Building Startups without Breaking the Bank”: Dive deep into the art of bootstrapping and resourcefulness with experienced founders who’ve paved the way. Learn practical tips, cost-saving hacks, and innovative strategies to launch and grow your dream venture on a shoestring budget.

02

Networking

Ditch the awkward elevator pitches and let the fun begin! Our video and board game-driven networking session is designed to break the ice, spark conversations, and foster genuine connections in a relaxed and playful atmosphere.

03

Scaling Strategies

How startup founders can scale their startup and achieve sustainable growth. Attendees will learn how to navigate the challenges of scaling, such as hiring and team management, fundraising, and more.

01

Customer Acquisition

How startup founders can acquire new customers and users for your startup. Attendees will learn how to target and reach their ideal customers, create compelling marketing campaigns, and measure their marketing ROI.

02

Product-Market Fit

How to create a product or service that meets the needs of your target market. Attendees will learn how to identify and solve customer pain points, refine their product offerings, and increase customer satisfaction.

03

Scaling Strategies

How startup founders can scale their startup and achieve sustainable growth. Attendees will learn how to navigate the challenges of scaling, such as hiring and team management, fundraising, and more.

04

Growth Hacking Techniques

How to use innovative and unconventional strategies to accelerate growth. Attendees will learn how to identify growth opportunities and leverage technology to drive growth.

05

User Retention

How to keep customers and users engaged and loyal to your startup. Attendees will learn how to reduce churn, increase customer lifetime value, and build a strong brand reputation.

Register

FUELING YOUR

STARTUP JOURNEY

Secure your spot today and get ready to ignite your startup journey at the Startup Lagos Mixer!

THIS IS YOUR CHANCE TO:

Connect: Meet potential co-founders, investors, mentors, and collaborators who share your passion for innovation.

Learn: Gain valuable insights from industry experts and fellow entrepreneurs.

Grow: Expand your network, refine your ideas, and take your startup to the next level.

Celebrate: Be part of the thriving Lagos startup community and embrace the spirit of collaboration and fun. 

GDM MARKETING INNOVATION MASTERCLASS

Tech X Marketing:
Selling the Future

Marketing In Nigeria has gone a long way from where it began, with new practices springing up and new channels coming to light since the invention of the internet.

The global space has embraced technology to redefine experience and engagement across consumer and retail channels using innovations like Blockchains, Extended reality, automation, robotics, New Media and so much more.

However The Marketing industry in Nigeria has been unable to catch up with the pace of technological evolution that is changing the way people communicate and consume information.

As a leader in Marketing Innovation, We are rewriting the narrative and spearheading the conversation that will transform the Nigerian marketing Industry to a future-thinking and innovation driven industry with our expository masterclasses featuring thought leaders and tech experts discussing future centric trends and how to play in the future of marketing.

WHERE

Eko Innovation Hub

WHEN

Wednesday
February 26, 2022

PREVIOUS EDITIONS

WHAT TO EXPECT

Keynote speaker

KEYNOTE LECTURES

Data driven consumer experience
Guest Speakers will give a lecture each on a proposed topic.
Panelists

PANEL DISCUSSION

Marketing in the Metaverse
A panel of 3 speakers
launch

MARHACKATHON LAUNCH

Success Metrics in Experiential Marketing
Officially launch the GDM Marhackathon and unveil of shortlisted innovators.

KEYNOTE SPEAKERS

GARY VAYNERCHUK

Chairman, VaynerX CEO, VaynerMedia

Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 5 locations.

In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.

DAVID RAAB

Founder, Customer Data Platform Institute

In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.

Mr Raab named the Customer Data Platform category in 2013. As a marketing technology consultant and analyst, Mr Raab has been helping global marketers to understand, find and deploy appropriate technologies for many years. Prior to his consulting career, Mr Raab held senior marketing positions in the publishing and direct-to-consumer marketing industries. Mr Raab regularly speaks and teaches at events around the world. He is author of hundreds of articles on marketing technology and of the Marketing Performance Measurement Toolkit. Mr Raab is a graduate of Columbia University and Harvard Business School.

JASBIR SANDHU

Senior Technologist

Jasbir is a Senior Technologist with multiple years of experience in Digital Transformation (DX) and User Experience (UX) through technical and functional process design and improvement.

PANELISTS

ADEWALE YUSUF

Adewale Yusuf is a visual storyteller with a strong interest in Technology and humanity ecosystem. He is the Founder and CEO of an African leading Technology media platform Techpoint.africa.

ADIA SOHWO

Chief Marketing Officer MTN

GAGAN BAJAJ

Sr. Director, Data and Analytics at Google

TUNJI ADEYINKA

Group Managing Director, Republicom President, EXMAN

OLAMIDE AJISEGIRI

Product Manager at Terragon Group

ABIDEMI ADESOKAN

Head, Marketing at TradeDepot

HOW TO PARTICIPATE

live stream-1

LIVE ATTENDANCE

You can join live online to participate in the masterclass.

GDM-social live-1

SOCIAL MEDIA LIVE

You can also join live online on the GDM social media pages to participate in the masterclass.

Live tweet-1

LIVE TWEETS

The GDM Group will be interacting with your tweets and engagements with the hashtag #GDMMASTERCLASS.

AGENDA

ACTIVITY

S/N

TIME

Arrival/Registrations

1

800am – 10am

Introductions

2

10.00am – 10.10am

Welcome Address

3

10.10am – 10.20am

Opening Keynote

4

10.20am – 11.00am

Tea Break

5

11.00am – 11.30am

2nd Keynote

6

11.30am – 12.10pm

Panel Discussion

7

12.10pm – 1.00pm

GDM Marhackathon Launch

8

1.00pm – 1.30pm

Vote of Thanks/Lunch

9

1.30pm – 1.45pm

TECHBIZ WEBINAR - Strategies to scale your Startup Rapidly