STRATEGIC MANAGEMENT TOOL FOR BUSINESSES.

Strategic management is the ongoing planning, monitoring, analysis and assessment of all necessities an organization needs to meet its goals and objectives. Most strategic management tools include SWOT analysis, benchmarking, PEST analysis, What-if analysis, etc. But we will concentrate on the business model canvas. Business Model Canvas is a strategic management tool that lets you […]
STORYTELLING: A POWERFUL TOOL FOR START UP SUCCESS.

Storytelling is the process of using fact and narrative to communicate something to the audience. Storytelling can make your start-up stand out from the crowd and a strategic approach to it can convert your business goals into meaningful conversations and ultimately successful deals. Storytelling is an extremely powerful tool for building brand recognition. We tell […]
GROW YOUR SALES USING E-COMMERCE.

E-Commerce (electronic commerce) refers to the buying and selling of goods or services using the Internet and the transfer of money and data to execute these transactions. There are basically four types of e-Commerce models and all businesses fall into one of the categories. They are: To use any of these models, you must use […]
Building A Powerful Network Of Startups.

Imagine knowing that your network is directly connected to the strength of your net worth. Networking is a lifestyle of connecting, building, and maintaining a mutually beneficial relationship through the exchange of values. To create a powerful network, you need to : Remember the acronym FAIL could mean- First Attempt in Learning or Forget About […]
UNDERSTANDING BRAND IDENTITIES IN A CHANGING GLOBAL ECONOMY.

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other business. Brand identity is a powerful tool that a firm can use to differentiate its brand and imbue it with positive images, feeling and ideas. It is the personality […]
FINANCIAL FIREPROOFING YOUR NEW BUSINESS.

Liquidity leads to longevity, when you have stayed for a period of time in the business, profitability sets in. You have to find a gap in the market and make sure that the aim of your product or business is to fill that gap. When that is known, then you can now talk about the […]
TRANSFORM YOUR MIND, TRANSFORM YOUR BUSINESS.

‘’ The greatest battles in personal and professional life are fought in the mind. Take charge of your mind, transform your life ’’ – Omawumi Ogbe. BELIEVE PLAN ACT Whether you believe you can or you can’t, you’re absolutely right. The first step to improving your business or transforming it, is believing. As a business […]
BUILDING HIGH-PERFORMANCE TEAMS FOR YOUR BUSINESS.

Have you ever been part of a great team at work? A team where you love to come to every morning, a team that charged you up with energy, and a team that encouraged you to accomplish goals you thought were impossible. On this team, you felt a great sense of belonging and believed that […]
SECURE CONSISTENT CASH FLOW.

Let’s face it. Cash flow is the lifeblood that sustains any business. Business owners oftentimes assume customers or clients will pay in a timely manner but when they don’t, we don’t want to rock the boat by asking for payment. Cash flow management is vital, but if done poorly, many businesses may be faced with […]
GROW YOUR BUSINESS WITH DIGITAL TOOLS.

If your company does not exist online, it doesn’t exist at all. In fact, you almost don’t need physical premises anymore. To make your products or services top-notch, you need to be familiar with numerous digital marketing tools and operate them successfully. Digital Marketing is advertising delivered through digital channels. Channels such as social media, […]